Miso Asian Grill & Sushi Bar 
Miso Asian Grill & Sushi Bar is the fourth restaurant to operate at 3601-A Cox Road since Adam and I started eating lunch weekly. In the past 27 months it’s been D33, The Patio, Taste of Asia, and now Miso. We credit this partially to the poor location. The shopping center is difficult to get to, sporting a Cox Road address but no access from Cox Road. Although we both tried D33 with our families, this was 52L’s first visit to this location.
The nondescript strip mall exterior can make for a tough sell for a restaurant. Sometimes, a good place can overcome its location with word-of-mouth, but most of the time, you need to have another reason to be at the strip mall, and there’s little to drive traffic to this mall. The bagel shop does good business, but at the wrong hours to spark a sudden craving for sushi, but with yoga and a mortgage banker as neighbors, a restaurant here will need aggressive marketing and a dynamite menu to be successful.
Joined by our friend, Jason we found a good but not spectacular experience. We briefly surveyed the interior on the way to outdoor seating, and it looked sharp and modern. We all ordered a lunch combo which consisted of a hand roll, a special roll, and a soup or salad. Jason ordered a Naruto roll (spicy tuna and avocado) and shrimp tempura, Adam had a Crazy Roll (spicy tuna with salmon on top) with an eel & cucumber roll, and I had a Fire Roll (tuna, avocado tempura with roe on top) and a spicy tuna. We all started with the salad which came with an appetizing ginger dressing.
Presentation was stylish and on the whole we found the food to be above average for West End sushi (not quite on par with Tokyo Joe or The Fan’s Sticky Rice). Service was attentive, with just a minor hiccup involving check-splitting, but no one picks an eatery based on how efficiently they split a bill.
In the end Miso Asian Grill & Sushi Bar was good but not exceptional. With a better location it might grow in reputation and find a following. If you’re looking for a new sushi place with good food, we can definitely recommend it. We’re just not sure it has that special quality that will help it outrun the bad luck of its predecessors.
Lunch topics: The Facebook IPO, work, “Is stirring wasabi in soy sauce an American thing?” (apparently so), Willie Nelson, marijuana as an (athletic) performance enhancing drug, the coming end of the school year